Parry Jones - Day 8 of the 12 days of PDT Christmas

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Parry Jones - Day 8 of the 12 days of PDT Christmas

Published: 17 December 2021

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On Day 8, Parry Jones, Deputy CEO at What's Possible Group talks to Rebecca Glazebrook, Partner in our Corporate team about his relationship with PDT, what makes What's Possible Group successful and his aims for 2022. 

How have you worked with PDT this year?  And what has that experience been like?


We see PDT as an extension of our team and a true partner on our growth journey. This includes supporting the People team, Trading & Commercial, M&A and shareholder matters. Every PDTer I’ve met are positive, passionate, and keen to do what’s best for What’s Possible.



What changes has 2021 brought you, your industry and/or your career?


How long have you got? The marketing industry is in constant change and that’s before you throw in the dreaded ‘C’ word. On a personal note, we re-launched the business – moving from single agency to a diverse group built for dynamic growth brands.  



If Santa could bring you one gift that would help or improve your working life what would that be?


I’d like to clone some of our top people; we are growing super fast and maintaining our What’s Possible culture is really important.



What are you looking forward to the most this Christmas?


My kids are at peak Christmas age… the oldest still believes and the youngest gets it now. This year will be really special!



What is the most bizarre Christmas present you have ever received/ given?


An ornament of a sheep dressed in a football kit saying, ‘Ewe’s football mad’. I was a grown man at the time and, for the record, I have no particular interest in sheep.



What’s the best or worst cracker joke you’ve ever heard? ?


Why are there 25 letters in the Christmas alphabet? (ask Mr Ruddy for the punchline) 



In a Christmas fantasy land, who would be the famous figures (past or present), at your dinner table and why?


Buddy from Elf. The kids will love him and how can you not laugh at Will Ferrell in that film?



Any New Year’s resolutions?


We’re working towards becoming a B-Corp by the end of 2022. I’ll be super proud of the business if we get there.



What do you think 2022 will bring for you, your career and relationship with PDT going forward?


We have a busy plan to launch new businesses, new products, create new departments and recruit a load of new people. It’s going to be a lot of fun!



Thank you Parry, we look forward to working with you further in 2022



Click here to view the full PDT Christmas Calendar 

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