PDT Solicitors advises management on the investment by Phoenix Equity Partners in Setfords
Published: 08 March 2021
Congratulations to the management team at Setfords Law Ltd led by cousins Chris and Guy Setford on the investment by Phoenix Equity Partners.
"Noel and Sian were just brilliant. This was a complex deal that needed to be put in place quickly. They were all over it from the outset and never put a foot wrong. Having started my own career with Noel at PDT many years ago, he has been a friend and mentor ever since and we have used PDT as our advisors from the very beginning. Noel’s support, friendship, experience and advice has been instrumental and I can’t thank him enough. We are now starting a new exciting journey in partnership with Phoenix Equity Partners and I’d like to thank Noel, Sian and the rest of the team at PDT for all their hard work, the weekends they’ve given up and the late nights, for making this deal happen for us. Thank you again, you did a great job"
Chris Setford, Co - Chief Executive Officer, Setfords
Setfords is an award winning top 200 law firm which has become one of the country’s leading remote-working legal services providers. Founded in 2006, Chris and Guy have built an exciting, disruptive business model which is challenging the traditional law firms with its tech-enabled innovation and market dynamics.
Setfords has offices in Guildford and London and over 300 lawyers operating on its platform providing legal services across a wide range of disciplines.
Phoenix will support further investment in the Setfords platform and lead generation capabilities, its technology and the services it offers its lawyers and their clients, drawing on its extensive experience of partnering with tech-enabled platform businesses.
Noel Ruddy led the team at PDT and said “I am just so delighted for Chris and the team. We have been great friends for over 15 years so working with them on this deal was particularly special for me. Chris and Guy saw the opportunity to create a new vision for how legal services can be provided, they backed themselves and now Setfords is a national brand providing quality legal services to thousands of clients every year. Well done guys, you deserve it.”
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